Our Team

Keith DeMello

Senior Vice President, Communications & External Affairs

Keith DeMello

It’s a privilege to work for a truly mission-driven organization that invests its resources, knowledge and people in making Hawaii a more self-sufficient, resilient home in which our communities can thrive. What especially drew me to Ulupono Initiative is its systems approach to sustainable progress.”

Keith is responsible for overseeing communications and policy efforts in support of Ulupono Initiative’s mission to improve the quality of life for the people of Hawaii by working toward solutions that create more locally grown food; increase clean, renewable energy; and promote better management of freshwater and waste.

Born and raised on Oahu, Keith brings to the Ulupono team more than two decades of experience in public relations and communications across a wide range of sectors, including corporate, government, nonprofit and information technology. His career includes more than 13 years at Anthology Marketing Group, Hawaii’s largest integrated marketing firm, most recently as vice president of public and government affairs. 

He also served as deputy communications director for Gov. Neil Abercrombie, collaborating with public information officers across various departments, and (following the governor’s term) within the State of Hawaii Office of Enterprise Technology as senior communications manager, reporting directly to the state chief information officer while handling the agency’s communications and legislative coordination. 

Keith earned his Bachelor of Arts in Journalism from the University of Hawaii at Manoa. He a  past-president of the Hawaii Chapter of the Public Relations Society of America and the Hawaii Chapter of the American Marketing Association, as well as a member of the boards of the Honolulu Zoological Society and Portuguese Chamber of Commerce. He resides in Makiki in Honolulu.

Outside the Office

Keith and his fellow Maryknoll High School classmates in 1990 won 1st Prize in the annual “Brown Bags to Stardom” Hawaii high school competition in the non-audio category. Thankfully, the video tape is never to be found.